Ever notice the word “wholesome” is most prominently used to describe junk food?  The marketing team for a highlyprocessed sugary food has to come up with catchy decriptive words to sell a product.

it would be unethical, illegal for the maker of sugary trans-fatty, artifical food to call them “healthy”, “noursishing,” or “good for you”.  Theycertiainly do not want to say its loaded with vitamins, fiber, or helps boost immune system function or helps in cellular rejuvenation

But the food maker wants you to buy their product, either for you or for your kids.

“wholesome” is defined as “promoting health for the body”.  There is some laxity here, enough for makers of junk food to market their product as wholesome and get away with it.

Don;t let this vague term fool you.  Buyer Beware!